Gurukul Business Review (GBR), is a double-blind peer-reviewed refereed journal of Faculty of Management Studies, Gurukul Kangri Deemed University. It started its journey in the year 1996 and since then it is disseminating its research-based knowledge to the academia and the industry both. The journal is published annually and is available in electronic (e-ISSN No. 0973-9262) and in print (ISSN No. 0973-1466) format.