GBR aims to publish theoretical and empirical research articles, case studies and book reviews posing exuberant and transformational implications to the academics and business community.
The focus of the journal is on publishing articles that are addressing the development and challenges evolving up in the different fields of management (human resource management, marketing, communication, leadership, organization behaviour, entrepreneurship, business ethics, operations management or finance) followed by the empirically proven solutions, and suggestions, having the potential to solve the real-time business problems.